Motivations for Instagram use: Personal validation and enhancing close relationships

Digital communication and social networking continue to evolve as user demand increases. While much of the research examining motivations for media focuses on Facebook, different platforms offer a variety features uses increasing continued use platforms. Instagram includes uniquely visual presentation style when compared Facebook emphasizes public connections rather than known connections, so this platform may differ. The current examined use, in general, focusing affirmation aspects platform, well how affect connect with those close relationships. produced greater feelings sadness these needs were not met. In addition, relationship met, also increased. This contributes existing literature site highlights unique platform.